https://www.sarahballan.com/home daily 1.0 2025-11-12 https://www.sarahballan.com/speaking-events daily 0.75 2025-11-12 https://www.sarahballan.com/contact-me daily 0.75 2022-04-28 https://www.sarahballan.com/training daily 0.75 2022-05-06 https://www.sarahballan.com/cycle-bar daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/61ddcb10f3c26f12a052f2f2/8e801051-06ed-4650-ac19-d0db565d7b31/Screen+Shot+2022-07-06+at+2.33.21+PM.png CycleBar - Current State Issue: The website today lacks the intuitive nature of the standardized way of booking fitness classes online Inconsistant display of location details and instructor profiles. No information hierarchy Generalized language falls short of company goals of community-building Confusing CTA language https://images.squarespace-cdn.com/content/v1/61ddcb10f3c26f12a052f2f2/21e80f1e-2284-4429-9a79-46ea53654d81/screencapture-cyclebar-instructors-2022-05-10-16_56_47.jpg CycleBar - Current Instructor Page: The first thing you see when you choose the instructor tab is a link to “apply now.” As a consumer, you must click and scroll through many links to find the current instructor lineup. This is not an optimal or inviting display page for new customers who are looking to work out. Also, this may deter future instructors from auditioning if they are not presented with a slew of real people on the web page. Suggested Improvements: Add easily-accessible, up-to-date profiles that bring a more human-centered approach to fitness Enable scheduling through bios to promote CB talent and establish rider-instructor relationships and increase community building Incorporate social media links to deepen rider-instructor connections to increase loyalty Move the “apply now” option below the current talent to better highlight and promote instructors on the roster https://images.squarespace-cdn.com/content/v1/61ddcb10f3c26f12a052f2f2/faee2873-e892-4013-a339-b1821f3fb6ab/Screen+Shot+2022-05-10+at+5.49.04+PM.jpg CycleBar https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1599602710779-Q0CEE75SRR8UPAOSFMFW/couch-with-phone.jpg CycleBar - “Whatever it is, the way you tell your story online can make all the difference.” — Quote source https://www.sarahballan.com/services daily 0.75 2025-11-12